Job description
The perfect candidate will be able to generate, edit, publish and share content (original text, images, video, or HTML) that builds meaningful connections, engages the community, and encourages members to act.
Role And Responsibilities
- Assist with an annual and quarterly content calendar including at least one quarterly campaign and one weekly blog post, among other ongoing necessary written pieces including press releases, customer success stories, one-pagers, slide presentation copy, and more.
- Research industry-related topics (combining online sources, interviews, and professional studies) for the quarterly content calendar.
- Write all blog articles, ebooks, white papers, success stories, press releases, speaking proposals, one-pagers, and more.
- Write clear marketing copy to promote our services.
- Proofread and edit all content before publication.
- Build our strategic copy landing pages and website pages.
- Coordinate with marketing and design teams to illustrate articles.
- Conduct simple keyword research and use SEO guidelines to increase web traffic.
- Create content for social media.
- Working with Product Marketing and Sales, identify customers’ needs and gaps in our content and recommend new topics. - - Ensure all-around consistency (style, fonts, images, and tone).
- Update website content and copy as needed including building landing pages.
Qualifications
- 5+ years of B2B writing experience preferred
- Knowledgeable on the fundamentals of SEO and keyword research
- BA/BS degree is required preferably in marketing, business, or communications.
- Knowledge of B2B industrial services is a plus
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